17: How to Create an Effective Health and Safety Communication Strategy

February 6, 2023

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HI! I'm Aimee

In today’s episode of Transmit Safety, Aimee is walking you through ways to improve your communication about Health and Safety within your workplace.

Are you having trouble getting the buy-in you need to create a healthy and safe workplace? Are the people at your organization saying your Health and Safety communications suck?

Well, without an effective communication strategy, you’re wasting your time.

That’s why in this episode, I’m going to walk you through how to create an actionable and effective Health and Safety communication strategy using content pillars and a schedule. This way, you will know the what, when, where, how and why for all of your communication strategies and will be able to get your message across.

In this episode, you’ll learn:

  • Know your vision and your goals
  • Think about who your audience is
  • Step 1 – create the foundation and your content bank
  • Step 2 – confirm your channels
  • Step 3 – spread your content across the various channels
  • Step 4 – always track the success of your communication plan
  • The employee’s journey to buy-in
  • Allow for a space to reflect on your bias

The Transmit Safety Podcast is here to help health and safety practitioners achieve a holistic approach to workplace health and safety so they can become impactful leaders and put the value of safety into action.

Resources and links

Catch up with Transmit Safety episode 15 – Creating SMARTer Goals.

Today’s episode was sponsored by Transmit Safety, a consulting business where I help streamline and simplify health and safety management systems through education, program development, audits, and coaching.

If you’d like to join the next cycle of Upgrade and Optimize a group coaching program, go to: transmitsafety.com/program

For more on the Transmit Safety Podcast, go to transmitsafety.com/podcast

Quotes from this episode

“Part of the success of reaching your goals, the primary goal that you have within your organization, or even in your Health and Safety department will be how effective you are at communicating the who, when, where, why, what and how.”

“You’re never having to panic on the 11th hour trying to put your weekly safety meeting together. Or you’re trying to think about what should the theme for the safety bulletin board be this month, you’ve done the work you’ve deposited into your content bank, and it is sitting there waiting for you to make a withdrawal.”

“You have to give your audience the message more than once, and more than in one way. So one email, five emails, that’s not going to work. You need to send an email and a text and a poster and a meeting and a one-on-one conversation.”

“We, as health and safety practitioners and professionals, need to think about how to use marketing and sales tactics to leverage behavioral changes.”

Connect with Aimee Arsenault

Aimee Arsenault is a CRSP and CHSC. She is the founder of Transmit Safety, a business that helps you simplify and streamline health & safety management systems.

Linkedin: Aimee Arsenault

Instagram: @transmit.safety

Twitter: @transmitsafety

Website: transmitsafety.com